Wednesday, December 24, 2014

Meet the Market: Greeting Card and Gift Illustration


During the holiday season, there is no shortage of decoration and festivity! With it comes an abundance of cards, toys, and other novelties designed by the many artists who have chosen to make the greeting card and gift markets their focus. 


From 50 Markets of Illustration, 'Greeting card and gift illustration covers a lot of ground in the industry. A wide variety of art styles and techniques are employed for serious and humorous greeting cards, puzzles, post cards, novelty gifts, and more.'


The greeting card and gift markets are closely tied to several other similar markets, since 'This category also branches out to licensing, concept art, and the collectible market with licensed characters adapted and developed into figurines and chinaware.’ For this reason, some artists may find it convenient to ‘double dip’ with this market and others.
You may also be pleased to know that 'All manner of mediums and styles are in demand in this expansive realm of the arts,’ so it is a market worth exploring for many artists!


With the greeting card and gift markets in mind, take an extra moment to enjoy the illustrations that surround you at this time of year and consider how your work might fit into these popular and lucrative markets.

Wednesday, December 10, 2014

Communication Arts - Where 50 Markets Got its Start




Did you know that 50 Markets of Illustration originally got its start as an article in Communication Arts Magazine? 

Published in 2012, the “45 Markets of Illustration: A Passion to Illustrate” article featured markets in the categories of editorial, advertising, and publishing; medicine and science; technical, graphic, and informational; historical and documentary; product and fashion; and gallery, prints, and entertainment.


Enjoy a blast from the past with the original column here!

Thursday, December 4, 2014

Creative Concepts Blog


50 Markets of Illustration has been featured on the Creative Concepts Design Studio blog! Artist and editor-in-chief of “The Moon from my Attic", Alex Colombo, has work featured in the e-book and shared her interview with author John Roman in her latest blog entry. 

In addition to editing for the blog, Alex is a designer, illustrator, and licensing artist. “The Moon from my Attic” features interviews with working artists, as well as a firsthand account of life in the licensing market.

Read her post and interview with John here!